What is the Full form of CPM ?

What is the Full form of CPM ?

The Full form of CPM is Cost per Mile. It is also called cost per thousand as in Latin terms, the word mile means one thousand. The word refers with context to the marketing term that refers to the price of one thousand advertisement impressions on a web page. 

What is the Full form of CPM

It is the cost an advertiser pays for one thousand views or clicks of an advertisement. Radio, television, newspaper, magazine, out-of-home advertising, and online advertising can be purchased on the basis of exposing the ad to one thousand viewers or listeners.

CPM Full Form

For example, if a publisher of a website charges Rs. 400 CPM, it means a person have to pay Rs. 400 for every 1,000 impressions of its ad. So, it is considered as a widely used method for web ads pricing.For media without countable views, CPM reflects the cost per 1000 estimated views of the ad. 

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The purpose of the CPM metric is to compare the costs of advertising campaigns within and across different media. A typical advertising campaign might try to reach potential consumers in multiple locations and through various media. The cost per thousand impressions (CPM) metric enables marketers to make cost comparisons between these media, both at the planning stage and during reviews of past campaigns.